In Brazil, the shopping mall industry is gaining popularity. With the passage of years, the industry has continued to show impressive growth. Paraiba State is one of the Brazilian states where the industry is flourishing. In the state, Roberto Santiago’s Manaira Shopping mall has a special place in the hearts of the people. The mall is not only the largest in the city of Joao Pessoa, but also the biggest and most advanced in Paraiba. It sets the standard in the industry.
Manaira shopping mall opened its doors to the public in November 1989. The mall is located between the CBD and the North Coast of Joao Pessoa. Over the years, the Mall has continued to lead the mall business in the state through continuous expansions that have cemented its position as the largest mall in the state. The expansions have created the space needed to add more stores and facilities in the mall.
Roberto’s aim is to make Manaira the center of leisure and fun in Paraiba. This move will help the state to attract more visitors and supplement the number that is currently attracted by its beautiful beaches and delicious cuisines. Manaira houses over 11 movie theatres, electronic amusement park, colleges, food outlets, a concert hall and art exhibitions.
Manaira Shopping’s movie theatres are designed using modern techniques. The interactive stadium system provides the audience with the clear views regardless of their sitting position. The seats have armrests and are soft for extra comfort. A visit to the mall’s electronic amusement park gives one unmatched experience. The park has a large floor space, which is equipped with over 200 gaming machines.
One of the mall’s recent expansion plans included a concert hall, Domus Hall. This hall is the largest in Paraiba since it has the capacity to hold ten thousand standing revelers. During official events such as graduations, the hall can hold up to four thousand people. Moreover, the hall has additional facilities such as dressing rooms and private cabins. Since its official opening, Domus Hall has hosted stand-ups, presentations, graduations, mega shows, weddings, and fairs.
Roberto posits that the mall serves as a cultural center. With its many exhibitions, visitors are able to learn a lot about art and different cultures around the world. This aspect has made the mall popular among schools that frequently take their students to the exhibitions. Besides providing the children with knowledge, the exhibitions offer them fun experiences.
Besides owning Manaira Shopping mall, Roberto Santiago is the proprietor of Managabeira Shopping mall, which is located in the city of Joao Pessoa. Roberto is working towards improving the mall to match the standards of Manaira Shopping Mall. This strategy will ensure that the two malls dominate the mall industry in the city.