Lime Crime’s Doe Deere

Doe Deere, the founder of the highly successful cosmetics (and now hair dye) company recently shared with the UK’s Stylist magazine some tips for aspiring makeup businesswomen, how packaging plays a huge role for customers, and how being unique is to be celebrated.

Doe Deere actually first started Lime Crime through eBay, in which she had her own DIY makeup line set up; this is when Deere claims that she came to realize that “color” was something she loved and no longer was afraid of. She states that later on, officially four years later, in 2008 she launched today’s highly successful cosmetics company, Lime Crime, which she is so proud of. She is proud to now have a team, in which she brainstorms with for new names, colors, and shapes of her makeup palettes. She states that once upon a time, she did all of this on her own, and didn’t even dream of having a “team” that she could call her own to work with and collaborate on projects with.

Deere also states that packaging is also quite important, as it communicates “the value and quality” of the product that is on the inside. Many customers first (obviously) look at the packaging and the effort that was put into creating that.

As for the advice that she would give to young women who want to start their own makeup or fashion line, she states to look for products or the types of items that you would like to see more on the store shelves for yourself or your friends, but there isn’t any of. So, she states, you go out and create that; and that is exactly how Lime Crime began!

She just added colors and fun products, and today even hair dyes that she could not find in the stores, but always wanted for herself.

Deere is really one to stand out herself, as the face and owner of her company Lime Crime, as she is always sport bold makeup looks and hair colors. Deere’s current hair color of choice is a bright and very bold red shade. Deere states that her idea of success is being able to “resonate with your audience” to the point that they are essentially “proud” to wear your products out in public and really embrace the looks that you help them achieve.

Deere has made a Polly Pocket (the great children’s toy, that many of us remember growing up playing with, either us or our siblings) inspired makeup palette. She also has great makeup collaborations with the cosmetics company, Feelunique. She is proud of their collaborations as a team. Together, they’ve come up with bright and vibrant colors for Lime Crime’s makeup palettes.

She states that of challenges with her company, Lime Crime that they learn to overcome and grow from them. And that this is what makes them a company that will continue to succeed further and further in the makeup industry.

She states that a role model for her in the entrepreneur game is the founder of the company, WIldfox, Kimberley Gordon, who’s company also started around 2008, around the time Lime Crime started.

 

Follow Doe Deere on twitter.

Fabletics Takes on The World

When you think of exercise clothing, you probably don’t think about Fabletics right away. This is particularly true if you live in a small town or haven’t heard of them. You may be wondering what they can do for you and how you can get started with them.

 

Online Store

The easiest way to get started with Fabletics is to go to their online store. This will help you to know what they have and if you are going to like any of their products. The way the company works online is a little different. They offer a subscription program that you sign up for and then you get a new outfit every month. This service makes it easy to get the clothing you want without going anywhere. This can be more helpful if you are in an area where there are only a few places to go for your exercise clothing or an area that is too rural to get to the stores often.

 

Store Front

Fabletics did so well with their online model they decided to open some retail stores in larger cities in the US. They have advantages of their own from the online stores. They offer you a chance to see the clothing and decide what you think of the colors and the cuts of them before you buy them. This makes it that much better because you don’t have to worry about the fit not being right or the colro looking different from the photos. Both of which are hard to judge from on online photo of the products. another great thing is you can take it home right away. This means there is no waiting for your outfit to get to you. It’s yours from the store.

 

When you are looking at exercise clothing, you should take your time and find the items that are going to be the best fit for you and your needs. This way you will know you are gettin everything you need from it and you are happy with the way it looks on you. The last thing you want is clothing that doesn’t flatter your body or that is not comfortable. What are you waiting for? Fabletics may just be the right one for you.