The healthcare industry is undergoing a consumer revolution right now and you can thank Amazon in part for it. What they are doing is making it possible now to get prescriptions on their marketplace while also looking to cut down on costs. One traditional pharmacy retailer, CVS is also making some changes to their business model which will now include health insurance sales and its next-day delivery system. What’s happened up till now in the healthcare industry specifically with purchasing prescriptions and getting health insurance has been a long complex process, but it appears to be shortening now with Amazon and CVS expanding their footprints.
What Amazon is looking to do is not only become a licensed prescription seller and operator, but they also want to cut out the middlemen. The middlemen are those in the chain of centers from the developing and testing labs and all along the path to the store shelves. Amazon’s new system would have a direct line from the development centers to their sales shelves. And CVS now owns Aetna which now allows customers to buy health insurance all in one visit to their local store. The idea behind all of these is to make healthcare purchase options much more centered around the consumer the same way auto insurance has become.
One pioneer in innovating healthcare services and bringing in technology is Drew Madden, a consultant and former President of Nordic Consulting Partners, a subsidiary of Epic Consulting. Madden has helped healthcare administrators and executives roll out new services at their firms and local hospitals that made them more consumer friendly and profitable. Nordic was only 10 employees when he first joined, but now has over 700 and it’s revenue has grown by over $100 million. Prior to joining Nordic, Madden was with Ingenix (now OptumInsight) at United Healthcare, and prior to that worked with executives at Cerner Corporation. Madden usually posts blogs about big data giants and where they’re going as it relates to medicine.