Women in Business: Lori Senecal

Ms. Senecal is the current Global Chief Executive Officer(CEO) of Crispin Porter & Bogusky Advertising Agency. She formerly held the position of a Global Executive Chairman of Kirshenbaum Bond Senecal (KBS) Partners. Lori is responsible for driving the company towards achieving its strategic goal to ignite the growth of its partners. In the last five years, she was the brainchild in solidifying KBS penetration into the market as a unique brand. She believes that innovation plays a vital role in ensuring that an enterprise has a competitive advantage in the business world. In her tenure in KBS, she pioneered utilizing technology to compose ad units.

Lori has mentored many young women, motivating them towards success. She has financed, and implemented projects pitched up by employees through incubation. Her mission is to inspire many young employees to believe in themselves and come up with the career path they want. In her leadership at KBS, the number of employees increased from 250 to 800. At the moment, the company is identified as one of the best places to work and has appeared topping the Ad Age’s list for exemplary performance. Before heading KBS, Lori Senecal served as the CEO and president respectively in McCann World group where she pioneered a special marketing unit for young adults. Visit Adweek for more info.

In an interview with Laura Dunn, HuffPost. , Lori Senecal narrates about how her life experiences which triggered her leadership nature. She concisely points out that being the youngest child in the family made her work hard to have her own identity. This urge pushed her to dream big and break out of the norm. Moreover, she says that her employment experience has cultivated her passion for creating a culture. She believes that developing a culture that makes people be part of the progress is key to any success. However, Ms. Senecal confessed encountering challenges in her tenure in KBS since she joined it while the founders were exiting the agency. Hence, it needed a new mission and vision.

According to NY Times, her advice to women who intend to join the corporate world is to have strong instincts and believing in the power of new ideas. They should strive to make their clients stand out in the advertising field. The most important lesson she has learned in her career is that leadership opportunities do not come; you have to create your own. In conclusion, Lori is confident that KBS will expand to Europe and Asia states; it is the outset of a new phase of KBS.

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